At British Bike Shop, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website, britishbikeshop.com.

When you visit our site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also gather data about the individual web pages or products you view, the websites or search terms that referred you, and how you interact with the site. This automatically collected data is referred to as “Device Information.”

Device Information is collected through technologies such as cookies and log files. Cookies are data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them by visiting allaboutcookies.org. Log files track site activity and collect details like your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

In addition to Device Information, when you make or attempt to make a purchase on our site, we collect certain personal details including your name, billing and shipping addresses, email address, and phone number. This is referred to as “Order Information.” When we use the term “Personal Information” in this policy, we mean both Device Information and Order Information.

We use your Order Information primarily to fulfill any orders placed on the site. This includes processing payment details, arranging shipping, and providing order confirmations and invoices. We also use this information to communicate with you, screen orders for potential fraud or risk, and—when in accordance with your preferences—send you marketing materials or information about our products and services.

Device Information helps us detect potential risks and fraudulent behavior (particularly through IP address tracking) and also enables us to optimize the user experience on our website. This includes understanding how visitors navigate the site and evaluating the performance of our marketing efforts.

We do not sell or share your Personal Information with unrelated third parties. However, we do use trusted tools like Google Analytics to better understand customer behavior. You can learn how Google handles your information here and opt out of Google Analytics tracking here.

We may use your Personal Information for targeted advertising. For more details on how this works, you can visit the Network Advertising Initiative. To opt out of targeted advertising, you may use the links below:

• Facebook
• Google
• Bing

You may also visit the Digital Advertising Alliance’s opt-out portal to manage your preferences across multiple services.

By using our website, you agree to allow third parties to process your IP address to determine your location for the purpose of currency conversion.

If you are a resident of the European Union, you have certain rights under GDPR. These include the right to access, correct, update, or delete any personal information we hold about you. If you would like to exercise these rights, please contact us using the information below. We process your information either to fulfill our contractual obligations (such as order fulfillment) or to pursue our legitimate business interests, as described above.

We retain your Order Information for our records unless and until you ask us to delete it.

From time to time, we may update this policy to reflect changes in our practices or for legal, regulatory, or operational reasons. We encourage you to review this policy periodically.

If you have questions about our privacy practices, need more information, or would like to make a complaint, please contact us via email at contact@britishbikeshop.com.